Will Farr, owner of Farr Auto Sales and GoFarr.com, wanted to boost sales among a particular demographic that is convinced they “must have a new car.” The hope was to develop a stylish and catchy advertising campaign that would get people talking about not throwing their money away on new cars when quality used ones will give the same satisfaction for far less. Simultaneously, he wanted a commercial that would fly in the face of the region’s typical in-your-face (and quite frankly, annoying) car commercials. (You know the kind).
The result is a series of :30 second spots with the new slogan “Don’t Hate Your Money.” The first full-production, story-style ad features rich cinematic depth, quick cuts, quirky lines, a custom sound track and voice over, and leverages a social media hashtag to engage viewers online (#dhym). We’re happy to be brokering their initial advertising purchase on regional television with additional ads in the series slated for production.