A New York based conglomerate of churches was looking to move the performance location of their annual Easter musical, Soldier’s Song, from a local church to a much larger capacity venue: the NY State Office Building. They asked us to put together an inexpensive promotional campaign for the new venue, and the expanding production.
We created a new logo, then designed and printed posters, handbills, a high-circulation web add for local online media and a landing page. To create a seamless experience between advertising efforts and performances, we also created their programs and response booklets. Lastly, the director wanted a video presentation during a particular scene where the main character was remembering scenes of Christ’s life; our creative department conducted an on-location shoot, editing and rendering a four-minute piece used in the final production.
New Life Media was privileged to be a part of Soldier’s Song, which had record attendance in it’s first weekend alone. It enjoyed back-to-back packed-houses for each performance.